Horizontal marketing is a smart way to increase customer base while saving time and money.
Financial and business terms. 2012.
horizontal marketing systems — A channel arrangement in which two or more companies, at one level, join together to follow a new marketing opportunity. Such joint ventures have become more commonplace as companies combine their capital, production facilities, and marketing… … Big dictionary of business and management
horizontal marketing system — /ˌhɒrɪzɒnt(ə)l mɑ:kɪtɪŋ ˌsɪstəm/ noun cooperation between or merger of two or more companies whose assets are complementary and who therefore all gain from coming together … Marketing dictionary in english
Marketing strategy — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing corporativo — El marketing corporativo es una disciplina del marketing que se dedica a establecer estrategias de marketing dentro de una misma organización, con el objetivo de fidelizar a los colaboradores de la empresa y mejorar su productividad. Contenido 1… … Wikipedia Español
marketing — /mahr ki ting/, n. 1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. [1555 65;… … Universalium
Horizontal integration — In microeconomics and strategic management, the term horizontal integration describes a type of ownership and control. It is a strategy used by a business or corporation that seeks to sell a type of product in numerous markets. Horizontal… … Wikipedia
horizontal integration — noun The integrating of identical stages in the production or marketing process under the ownership or control of a single management organization. Ant: vertical integration … Wiktionary
horizontal integration — integrative of companies that have similar ranges of activity in production and marketing … English contemporary dictionary
Mobile marketing — Marketing Key concepts Product marketing · Pricing … Wikipedia
Diversification (marketing strategy) — Diversification is a form of corporate strategy for a company. It seeks to increase profitability through greater sales volume obtained from new products and new markets. Diversification can occur either at the business unit level or at the… … Wikipedia
